Why your packaging looks like everyone else's - and what you can do about it
Are you ready for an honest question?
Can you tell the difference between your packaging and your competitors' - in two seconds?
If the answer is "maybe" or "no"... then you have a problem.
Too many products today blend into the crowd. Colors, fonts and images look the same, and it all blends into a grey mass of "we-just-did-it-yesterday design". And it's not because you don't have good taste - it's because "doing the right thing" has become the norm.
🎯 When safety turns into invisibility
It feels safe to follow the others.
If the market says beige and sans-serif, we do it. If "clean look" and neutral colors are trending, we follow suit. It's easy and it feels safe.
But on the shelf is safe = invisible.
The consumer doesn't look at what's "nice" - they look at what stands out. What makes them stop in their tracks. What speaks to them.
🚫 There's a difference between "nice" and "efficient" design
When we design at Packly, we don't start with what's fashionable - we start with what works. What catches the eye. What sparks interest.
Would you rather be "just like the others" - or do you want to be the one they actually see?
✅ How to stand out
Here are 3 quick tips:
Know your audience - and design for them, not the industry.
Pick one thing you want to be known for - and magnify it.
Dare to be different - it's the only thing that works.
🚀 Time to think for yourself
It takes courage to go against the flow.
But on the shelf, it's the one who dares that gets chosen.
At Packly, we help you find the direction that doesn't just look like everyone else - but feels like you and is seen.
