Fiddle's went from struggling for attention to standing strong in over 800 stores - thanks to strategic and sustainable packaging design that matches both brand and target audience.

Packaging design isn't about looking good - it's about selling. Yet many brands make the same three mistakes: too many messages, personal taste over strategy, and design without a sales focus. Packly helps you avoid the pitfalls and design with purpose.

Retailers evaluate packaging based on one parameter: Does it sell? Bad packaging isn't about ugly design, it's about unclear messaging and lack of focus. If the packaging doesn't work at first glance, it won't make it to the shelf. Packly designs with both customer and retailer in mind.

Too many products look the same on the shelf. This is because brands follow trends and forget to stand out. Instead of 'pretty', packaging needs to be strategic and designed to capture the attention of the target audience. At Packly, we help you break out of the norm and get noticed.

Your packaging is more than just wrapping - it acts as your first salesperson. When the customer meets your product, it's the packaging design that will connect, convince and sell. Instead of just being pretty, packaging should speak directly to the target audience and be strategically built with one purpose: to be chosen. At Packly, we're all about designing packaging that does just that.

Strategic packaging design for food products, developed with a focus on the target group and brand identity. Strategic packaging design for food products, developed with a focus on the target group and brand identity.

Comparison of packaging design with a focus on product versus brand. Fiddles emphasizes taste and product, while Vera Drink focuses on a strong brand. A visual example from Packly.