3 classic packaging design mistakes - and how to avoid them.

Packaging should sell.
But too often it ends up confusing, scaring people away - or even worse: being overlooked.

Even the best companies fall into the same traps over and over again. Here are the 3 most classic mistakes - and how to avoid them.

❌ Mistake 1: You want to say everything at once

"We need to include all the USPs."
Then suddenly there are 7 messages on the front page. No one knows what to read - so they read nothing.

👉 So lution:
Choose one clear message and build the rest around it. Hierarchy is your friend. The customer should understand the product in 1 second - not read a novel.

❌ Mistake 2: You design based on what you think looks good

"I like purple and handwriting."
Fair enough - but is that what your target audience is attracted to?
The design shouldn't match your favorite color - it should match the buyer's behavior and taste.

👉 So lution:
Start with the target audience. Put your own taste aside (or get a designer who can). Design with strategy in mind, not gut instinct.

❌ Mistake 3: You forget the sales angle

Everything is great - colors, shape, paper... but does it sell?
Many packaging looks like something from an award show - but goes straight past the customer's eye.

👉 So lution:
Design shouldn't just impress - it should convert. Make sure the visual communication leads to one action: put it in the cart.

💡 Remember: Design that doesn't sell is just decoration

At Packli, it's not about making pretty packaging - it's about making packaging that works.
No fluff. Just impact.