From start-up to 800 stores: How new packaging elevated Fiddle's

🌱 A snack with ambition

Fiddle's started with an ambition to make delicious, vegan snacks - made in-house and full of flavor. The first products hit the market with great passion... but not necessarily with the most impactful packaging.

🤷‍♂️ Good taste - but confusing bags

The original bags were hard to decode. What kind of product was it? Who was it for? Consumers had their doubts, and even though the taste was spot on, it was hard to attract attention in stores. They didn't look like something you wanted to take home.

🎨 First redesign - an improvement

The first redesign helped a little - the look was clearer and it was easier to understand that it was about snacks. But it still wasn't enough to stand out on the shelves. It still lacked the final strategy and visual sharpness to take it to the next level.

♻️ The big difference: Sustainable cardboard packaging

With the latest redesign and the switch from plastic to FSC-certified cardboard, it took off. Not just because it looked better - but because it feels better. Natural, honest, and exactly what matches Fiddle's values. Consumers understood it. Retailers loved it.

🚀 The result: Over 800 stores and significant growth

With new packaging, Fiddle's had a visual expression that sold itself. Sales increased, visibility grew and new retailers started to make contact themselves. This wasn't just a pretty design - it was packaging with a strategy that took the brand to the next level.